Euronet's Global Marketing Director reached out to me and asked me to modernize the CoreCard brand. CoreCard is a fintech company they'd recently acquired. I designed the logo and design system.

My first concepts played it safe and stayed close to the original, so I pushed myself to go further and explore what the brand could actually become. That process led to a range of directions, the while the client landed on the C mark (see below), I wanted to show the option I suggested.